Introduction to Expo Shanghai Online (2)

3. Composition of Expo Shanghai Online

3.1 Base Platform

The base platform for Expo Shanghai Online offers basic functions, online Expo Site and web portals, and serves as:

An online exhibition platform, which offers a substantially identical presentation of the features and sceneries of Expo 2010 Shanghai China, including the Expo Site and its surrounding areas, the available service facilities and the appearance of pavilions, and enables online visitors to roam the Expo Site and the pavilions with the help of 3D technologies;

An online tour guide platform, which enables online visitors to make their own visiting schedules by using different online approaches including mapping, roaming, routing and automated tour guide, searching, and the online listing of pavilions, or to visit Expo 2010 by following the schedules recommended by the Organizer;

An online activities platform, which offers online special activities presented as required by the Organizer and the Participants, or online video play or live broadcast of activities presented in the Expo Site;

An online community platform, which offers message board, forum, BLOG and other online interactive tools, as well as Expo Shanghai online search and online help functions to enable a better and easier experience by visitors of Expo 2010 Shanghai China.

The base platform for Expo Shanghai Online is constructed by the Organizer and offers both Chinese and English versions.

3.2 Online Pavilion

Built on the basis of the base platform, the Expo Shanghai Online pavilion, featuring a combination of the online virtual display of the physical pavilion and the online virtual exhibition space, falls into the following two types: Browsing Pavilion and Experiencing Pavilion.

3.2.1 Browsing Pavilion

The Browsing Pavilion is a basic online pavilion that enables online visitors to access through its 3D browsing function an all-round view of the spatial layout and main contents in an online pavilion, and to have a vivid and visual experience of the exhibited items through texts, photo images, audio, video, and animation. The Browsing Pavilion features an interior layout substantially same as that of the corresponding physical pavilion.

The Browsing Pavilion offers both Chinese and English versions.

3.2.2 Experiencing Pavilion

The Experiencing Pavilion is an enhanced online pavilion that enables online visitors to roam in the online pavilion and thus have an in-depth understanding of the exhibited items through texts, photo images, audio, video and animation, and technologies such as 3D display and virtual reality. It also offers real-time interaction and other customized functions to provide a more vivid and lifelike experience for online visitors.

The Experiencing Pavilion may contain an interior layout substantially same as that of the corresponding physical pavilion, while Participants may construct an extended virtual space and display additional exhibited items to offer an extended and expanded presentation of the pavilion images and concepts by using the more powerful virtual technologies and tools.

The Experiencing Pavilion offers versions in three languages: Chinese, English, and an official language selected by the Participant.

Please refer to the following table for detailed information about the Online Pavilions:

online pavilion in shanghai world expo

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