Hong Kong Case — Smart Card, Smart City, Smart Life

Hong Kong Case - smart card, smart city, smart life

The surface of the exhibition structure is animated with interactive video graphics that are sensitive to the patterns of visitor flows.

Hong Kong Case - smart card, smart city, smart life

dynamic video graphics - Hong Kong's contrasts

In Hong Kong’s exhibition in the UBPA, its widely-used smart card will be introduced to demonstrate how its people use innovative ways and technology to improve efficiency in city life and promote communication within the city and other parts of the world.

The exhibition will display the everyday city life of Hong Kong residents to show various smart card applications in payment and non-payment transactions so that visitors can experience the fabulous cosmopolitan life of Hong Kong.

Smart cards applications include Octopus cards, smart identity cards and auto toll cards. Hong Kong is still developing smart cards for new areas such as education, medical care and environmental protection.

As the Hong Kong International Airport is one of only two airports in the world using Radio Frequency Identification (RFID) technology to handle the passenger baggage, this application of RFID technology will also be on show.

The sleek surface of the exhibition structure will be animated with interactive video graphics that are sensitive to the patterns of visitor flows. Each pixel will represent an individual entering the pavilion, or visiting the online exhibition. On entering the exhibition, visitors will be immersed in an impressionistic interpretation of Hong Kong’s contrasts through dynamic video graphics that react to the number and movement of visitors.

On the reverse side of the video graphic panels, visitors will see digital silhouettes representing the diversity and energy of Hong Kong people. When a visitor comes closer, the silhouette transforms into a virtual host who will introduce HK’s smart cards. The virtual host will invite the visitor to learn about smart cards in an interactive manner.

Visitors can further experience Hong Kong’s unique communications through interactive portals, which will be connected to other portals at the Hong Kong Pavilion, or perhaps even portals in Shanghai and Hong Kong, to provide real-time connections with other people.

2010 shanghai world expo

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