Archive for the ‘Urban Best Practice Area (UBPA)’ Category

Odense Case Pavilion – the resurrection of bike

Wednesday, March 10th, 2010

Odense is the third largest city in the Kingdom of Denmark, and it’s more well-known as the hometown of Andersen. The case of “the resurrection of bike” has appeared in the “Urban Best Practice Area” of 2010 shanghai expo, which is different with others focusing on the city’s most environmentally friendly way to travel – bicycle travel. Andersen fairy tales are skilfully embedded in the entire case, which makes people feel like living in a fairy city.

Odense Case Pavilion will illustrate “how to make a bike resurrection in a modern city?” through 3 themes including “thinking”, “selecting” and “living”.

The “thinking” theme area will display how the city stimulates the enthusiasm of people’s riding bicycles to travel. The new-designed bike models and different types of bike lanes as well multiple bicycles providing for different needs will show there. The city is responsible for providing services to cyclists, helping them to achieve life-long cycling, and thus to the environment and their health benefits.

In the “Select” theme area, visitors will see an innovative design and creative programs based on safety, aesthetics and health. Cycling is by no means a hard and monotonous thing. Even if you are riding a very high security requirements, but also do not have to sacrifice the design sense and functionality. Rich design will satisfy the individual needs of different groups of people and allows people to fully experience the joy of riding.

The “Life” theme area will invite visitors to experience the Danish culture, and show how a bike is accompanying with the childhood of each Dane and infiltrateing everyone’s work and leisure time. Visitors will see the screen showing “everyone is riding”. Postman, coffee sellers, ice cream vendors are riding, and riding bicycles has become a way of life.

Odense Case Pavilion - the resurrection of bike

Odense Case Pavilion - the resurrection of bike

2010 shanghai world expo, shanghai expo, 2010 expo

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Osaka Case — Advanced Environment City – The Challenge of the Water Metropolis, Osaka

Thursday, February 11th, 2010
Osaka visit sequence in shanghai world expo

Osaka visit sequence

Osaka Pavilion's logo in shanghai world expo

Osaka Pavilion's logo

The theme of Osaka’s UBPA case is “Advanced Environment City — The Challenge of the Water Metropolis, Osaka”.

The exhibit will spotlight Osaka’s practice in developing water transport and in moderating water disasters.  Sophisticated technologies to help realize a higher standard of living and a healthier environment will also be displayed.

Design of Osaka case copies the well known “Riverside Scene at Qingming Festival” in China to show the measures to environment taken by water city Osaka and charms of Osaka.

In the exhibition, Osaka fusuma, a pair of shachi and other replicas of priceless historical materials will be displayed and some advanced environmental techniques will also be introduced by real objects and images.





Osaka case consists of three exhibition areas. In the entrance of the pavilion, a work of art “New World” painting by Japanese famouse illustrator is placed here. The work portrays the traditional and modern culture of Osaka vividly.

2010 shanghai world expo

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Hong Kong Case — Smart Card, Smart City, Smart Life

Tuesday, February 9th, 2010
Hong Kong Case - smart card, smart city, smart life

The surface of the exhibition structure is animated with interactive video graphics that are sensitive to the patterns of visitor flows.

Hong Kong Case - smart card, smart city, smart life

dynamic video graphics - Hong Kong's contrasts

In Hong Kong’s exhibition in the UBPA, its widely-used smart card will be introduced to demonstrate how its people use innovative ways and technology to improve efficiency in city life and promote communication within the city and other parts of the world.

The exhibition will display the everyday city life of Hong Kong residents to show various smart card applications in payment and non-payment transactions so that visitors can experience the fabulous cosmopolitan life of Hong Kong.

Smart cards applications include Octopus cards, smart identity cards and auto toll cards. Hong Kong is still developing smart cards for new areas such as education, medical care and environmental protection.

As the Hong Kong International Airport is one of only two airports in the world using Radio Frequency Identification (RFID) technology to handle the passenger baggage, this application of RFID technology will also be on show.

The sleek surface of the exhibition structure will be animated with interactive video graphics that are sensitive to the patterns of visitor flows. Each pixel will represent an individual entering the pavilion, or visiting the online exhibition. On entering the exhibition, visitors will be immersed in an impressionistic interpretation of Hong Kong’s contrasts through dynamic video graphics that react to the number and movement of visitors.

On the reverse side of the video graphic panels, visitors will see digital silhouettes representing the diversity and energy of Hong Kong people. When a visitor comes closer, the silhouette transforms into a virtual host who will introduce HK’s smart cards. The virtual host will invite the visitor to learn about smart cards in an interactive manner.

Visitors can further experience Hong Kong’s unique communications through interactive portals, which will be connected to other portals at the Hong Kong Pavilion, or perhaps even portals in Shanghai and Hong Kong, to provide real-time connections with other people.

2010 shanghai world expo

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